What is AUM in Mutual Funds, and Why Does It Matter?

You’ve probably come across the term “AUM” while browsing a mutual fund. Maybe it was displayed as ‘AUM: ₹12,345 Crore,’ and you thought, ‘What on earth does that mean, and should I care? The answer is yes, but not in the way most people think. This guide breaks it all down simply and clearly. […]