This Privacy Policy (“Policy”) specifies how personal data and other information are collected,  received, stored, processed, disclosed, transferred, dealt with or otherwise handled by the  LXME.

Lxme Money Pvt. Ltd. (hereinafter to be refferred as “us” or “we” or “LXME” or “Company”)  refers to the owners, managers of the Website/App having its registered office at 11th Floor  Times Tower, Senapati Bapat Marg, Kamla Mills Compound, Lower Parel, Mumbai,  Maharashtra, 400013, India, who owns and manages the ‘Website’ (www.lxme.in), the  Mobile Application ‘App’ “Lxme: A Finance App for Women” collectively reffered as  (“Platform“) and the services provided through website and the App. The Website and App,  including any other sub-domain or platform, are owned, developed, managed and operated by  Lxme Money Pvt. Ltd., and/or its affiliates. 

The term “you” refers to the customer, user, or viewer of our Website/App and services provided  therein. 

Lxme has also introduced Unified Payments Interface (UPI) services to its end users on the  Website/App. Lxme, a third-party application provider authorized by the National Payments  Corporation of India (NPCI), also provides the UPI-compliant app to end-user customers to  facilitate UPI-based payments through its Payment Service Provider Bank (PSP Bank), Axis  Bank Limited.  

At LXME, we value data privacy and its importance. We acknowledge and accept that the  personal details that you share with us are kept in strict confidentiality, and we use the  information in a manner that would be beneficial to our customers and for valid business  purposes.  

Collection and Use of Personal Information 

By accessing or utilising our website and mobile application (collectively referred to as the  “Platform”), you voluntarily consent to the collection and sharing of your personally identifiable  information (“Personal Information”). This information may include, but is not limited to, your  name, date of birth/age, gender, email address, phone number, residential or official address,  PAN, Aadhaar number, photograph, KYC details, and banking and financial information,  including account details, UPI ID, transaction history, payee/payer information, withdrawal  amounts, OTPs, and payment history. To enhance our services and provide you with tailored  benefits, you may also be required to submit a facial image for gender verification, grant access  to your geographical location, and allow access to your contacts or professional information.  Additionally, we may collect data regarding your investment portfolio and your relationships  with financial intermediaries such as banks, brokers, or mutual funds. 

We may collect such information when you

a. Register or create an account on our Platform. 

b. Access or use services such as UPI transactions, mutual fund investments, loan facilities, 

or any other financial services; 

c. Subscribe to or engage with our products, services, or features; 

d. Voluntarily submit information to us via forms, customer support, surveys, or other  communication channels. 

e. Participating in offer contests that will require you to sign up and provide additional  Personal Information. In that case, we will collect the information provided along with  your involvement in such activity or any postings, comments, feedback, or forums on the  Website. 

In addition to the above, we may collect: 

Technical and device information, such as SIM card details, IP address, device ID, browser type,  operating system, and location data, software data and usage patterns for internal analysis. 

Contact information, only if you voluntarily grant us access to your contacts. We use such data  strictly for service enablement and do not store your contact details on our servers. 

During this engagement on the Platform, we may also collect data that may not be directly linked to your identity and does not, to the best of our understanding, permit identification of  individual persons. This includes de-identified or aggregated data used for analytics,  improvements, and performance monitoring (‘Anonymous Information’ ). 

Your continued use of the Platform signifies your consent to the collection, processing, and use  of your Personal and Anonymous Information as outlined in this Privacy Policy.  

If you do not agree with the terms herein or do not wish to share your information, you are  advised not to use or access the Platform. 

To the best possible extent, we would ensure that we collect personal information only to the  extent that is necessary to administer and improve our services to the best possible manner and  as required under the various applicable rules/regulations of relevant Laws.  

Use of Personal Information 

Once you provide your Personal Information to us, you consent to its use by LXME and its  affiliates for the purposes outlined in this Privacy Policy. Such information may be processed,  stored, and utilized to offer, manage, and enhance our services, and may also be shared with our  affiliates and trusted third parties to deliver a seamless and value-driven experience. 

We may use your Personal Information for the following purposes

a. Customer verification and authentication; 

b. Provision, personalization, and enhancement of products and services, including  financial services and digital solutions. 

c. Marketing and promotional activities for our services and those of our affiliates and 

partners. 

d. Processing of payments and transactions on your behalf and as per your instructions. 

e. Sending notifications, including transaction confirmations, service updates, promotional  content, alerts, and messages via email, SMS, app notifications, or other communication  channels. 

f. Analyzing transaction data to provide you with insights, spending patterns, budgeting  tools, and personalized savings recommendations. 

g. Statistical analysis, credit scoring, and risk assessment to improve our services and  compliance framework. 

h. Enforcement of your legal and contractual obligations, dispute resolution, and  compliance with applicable laws and regulatory requirements. 

i. Improving our service offerings by combining and analyzing information collected  through the Platform and other authorized sources. 

j. to improve the Website, tailor the features to you and to offer you additional  information, opportunities, promotions and functionality from us for the services you  inquire about on the Website at your request 

Disclosure and Sharing of Personal Information 

LXME may share your Personal Information in accordance with this Privacy Policy for  legitimate business, operational, legal, and regulatory purposes. Such sharing shall be subject to  appropriate confidentiality and data protection obligations. 

Sharing with Third Parties and Affiliates 

We may disclose your Personal Information to

a. Our affiliates, subsidiaries, group companies, and associates (under common control),  provided they adhere to this Privacy Policy; 

b. Trusted third-party service providers for the purpose of facilitating or offering products  and services relevant to your use of our Platform, including marketing or promotional  communications. These third parties shall be contractually bound to use your  information solely for the intended purposes and in compliance with applicable privacy  laws. 

c. Third-party partners or providers for the promotion or delivery of value-added services,  financial products, or other offerings, subject to appropriate legal arrangements. 

You expressly understand and agree that we and/or our partners may contact you via call, SMS,  email, app notifications, or other means to inform you of promotional offers, new services, or  schemes unless you choose to opt out of such communications by notifying us.

Regulatory, Legal, and Governmental Disclosures 

We may disclose your Personal Information with or without prior consent: 

a. To regulatory bodies, government agencies, law enforcement authorities, or other  officials as required under applicable laws, rules, or regulations. 

b. For the verification of identity, compliance with legal processes, or for investigation,  prevention, and prosecution of cyber incidents or offences; 

c. To respond to court orders, summons, legal claims, or enforce our legal rights, or to  protect the rights, property, or safety of our users, Platform, or the public. 

Such disclosures may also be made to entities like NPCI, PSP Banks, and statutory authorities as  mandated under law. 

Operational and Business Transfers 

We may disclose or transfer your information in connection with or during the negotiation of  any: 

a. Merger, acquisition, joint venture, sale of assets, restructuring, or financing involving  Lxme Money Pvt. Ltd. 

b. Bankruptcy, insolvency, or receivership, where your data may be treated as a business  asset and transferred to another entity assuming control of our operations. 

c. In such instances, the successor entity shall be bound by the terms of this Privacy Policy  and your information shall continue to be protected accordingly. 

COOKIE POLICY 

To continually enhance your online experience, we use cookies that store your preferences and  give us data about your browsing behaviour, such as the pages you visited on this Website/App,  how much time you spent on our Website/App, etc. This information helps us understand  customer interests and helps us improve our Website/App. By visiting the Website/App, you  acknowledge, accept, and expressly authorize us to access cookies on your computer or  handheld device. Please find below some more information regarding cookies and their  application on our Website/App: 

What are Cookies? 

A cookie is a simple text file that is stored on your computer or hand held device by a website’s  server and only that server will be able to retrieve or read the contents of that cookie. Every  cookie is unique to your particular web browser. It will contain some anonymous information  such as a unique identifier and the site name with some digits and numbers. Cookies save you  time, for example, if you personalize a web page, or navigate within a Site; a cookie recalls your  specific information on subsequent visits. www.lxme.in also uses cookies to track user traffic  patterns. The cookies also allow the website to limit the number of ads shown. Most web 

browsers automatically accept cookies; however you can modify your browser setting to decline  non-essential cookies. In addition to cookies, our Website/App uses a variety of technical  methods for tracking purposes, which may include web beacons. Web beacons are small pieces  of data that are embedded in images on the pages of Website/App. We also use these technical  methods to analyze the traffic patterns on our Website/App, such as the frequency with which  our users visit various parts of our Website/App. 

Reasonable security practices for protecting information

We take appropriate steps to protect the security of the Personal Information we collect from  you. However, you should understand that the open nature of the Internet means that data can  flow over networks without security measures in place, and it may be accessed and used by  individuals other than those for whom the data is intended. LXME assumes no responsibility for  any losses or damages you may incur due to a privacy or security breach of your Personal  Information. 

To protect your privacy and security, we take commercially reasonable steps to verify your  identity before granting you access to your account. You are responsible for maintaining the  secrecy of your unique password and account information, and for controlling access to emails  and messages between you and us, at all times. LXME holds no responsibility for any third-party  functionality, privacy or security policies which you are bound by. If you share/disclose to us any  personal or other information relating to other people or entities, you represent that you have  the authority to do so and permit us to use the information in accordance with this policy. 

Links to other Web Sites: 

Our Platform may contains links to other websites on the World Wide Web. We are not  responsible for the privacy policies or practices of any third party as the same are not under our  control. Some of these third-party sites may be co-branded with us, even though they are not  operated or maintained by us. Once you have left our Platform, you should check the applicable  privacy policy of the third-party website to determine how they will handle any information they  collect from you. 

Log File information collected and stored automatically: 

When you visit our Website/App without logging in with any personal identifier or simply to  browse, read pages, or download information, we automatically gather and store certain  information about your visit. This information does not identify you personally. 

While viewing our Website/App, our servers automatically record specific details that your web  browser sends. This includes the type of browser you are using (e.g., Internet Explorer, Firefox),  the operating system (e.g., Windows or Mac OS), the domain name of your Internet Service  Provider, the date and time of your visit, and the pages you accessed on our Website/App. We  use this information to improve our Website/App’s design and content, and primarily to  enhance your browsing experience.. 

You authorize LXME to contact you for the stated purposes, even if you are registered under 

DND or DNC services. This authorization remains valid until your account is deactivated by you  or us 

Information Retention 

We will retain your personal information for as long as we need it or are required to store as per  the applicable laws or contractual obligations. We may store, process and transmit information  in locations in India. Information may also be stored locally on the devices you use to access our  Platform. By registering for and using our Website/App, you consent to the transfer of  information to any part of India in which we, our affiliates or service providers maintain  facilities and the use and disclosure of information about you thereto as described in this Privacy  Policy. 

Disclaimer’s 

No warranties

This Platform is provided “as is” without any representations or warranties, express or implied.  We and/or our Group Companies, subsidiaries, directors, employees, affiliates, and associates  make no representations or warranties in relation to the Platform or the information and  materials provided on the Platform. 

This Platform will be constantly available.  

The information on this Platform is complete, true, accurate or non-misleading. Other disclaimers

Without prejudice to the generality of the foregoing paragraph, we and our group companies,  subsidiaries, directors, employees, affiliates and associates state that: The information, analysis,  advice given herein is purely an interpretation/view of the author and we and/or our Group  Companies, subsidiaries, directors, employees, affiliates and associates shall not be liable or  responsible in any manner whatsoever for the trades executed by the customers based on these  information. 

Any comparative indices that are made available on the Website/App are mere indicators and  are in no manner meant to reflect or influence the buying decision of the customers. We and/or  Group Companies, subsidiaries, directors, employees, affiliates and associates do not in any  manner whatsoever verify or vouch for the accuracy or authenticity of the results. 

Nothing on this Website/App constitutes, or is meant to constitute, advice of any kind. If you  require advice in relation to any investments, legal, financial, medical matters or any other  matters, you should consult an appropriate professional. 

Disclaimer for content/information/report

The documents/information available on the Platform do not constitute an offer or solicitation  for the purchase or sale of any Security / financial instrument or as an official confirmation of  any transaction. We and/or our Group Companies, directors, employees, affiliates, and 

associates shall not be in any way responsible for any loss or damage that may arise to any  person from any error in the information. The documents/information are provided for  assistance only and are not intended to be and must not be taken alone as the basis for any  decision. The user assumes the entire risk of any use made of this information. 

The distribution of this document in certain jurisdictions may be restricted by law, and persons  in whose possession this document comes, should inform themselves about and observe any  such restrictions. . 

All layout, design, original artwork, concepts and other Intellectual Properties, remains the  property and copyright of Lxme Money Pvt. Ltd. and may not be used in any form or for any  purpose whatsoever by any party without the express written permission of the copyright  holders. 

This is a Private Website/App owned by Lxme Money Pvt. Ltd. Unauthorized scanning of  vulnerabilities and exploitation of the same is strictly prohibited. If you have been found to do  so, we may bring Civil and/or Criminal action against you, which shall be entirely at your costs  and consequences. 

Limitations of liability: 

We and/or our Group Companies, subsidiaries, directors, employees, affiliates, and associates  will not be liable to you under any legal theory—whether in contract, tort, or otherwise—for any  content, use, or connection to this Platform. This includes, but is not limited to, the following: 

• Any indirect, special, or consequential losses 

• Business losses, including loss of revenue, income, profits, or anticipated savings • Loss of contracts or business relationships 

• Loss of reputation or goodwill 

• Loss or corruption of information or data 

You acknowledge that we have a vested interest in limiting the personal liability of our officers,  employees, directors, affiliates, Group Companies, subsidiaries, and associates. Therefore, you  agree not to bring any personal claims against us and/or our Group Companies, subsidiaries,  directors, employees, affiliates, and associates regarding any losses you may incur in connection  with the Platform.. 

Reasonableness

Without affecting the previous paragraph, you agree that the limitations on warranties and  liability stated in the Platform disclaimer will protect us and/or our group companies,  subsidiaries, directors, employees, affiliates, and associates.  

By using this Platform, you acknowledge that the exclusions and limitations of liability outlined  in this disclaimer are reasonable. If you do not believe they are reasonable, you must refrain 

from using this Platform. 

Unenforceable provisions: 

If any provision of this Website/App disclaimer is, or is found to be, unenforceable under  applicable law, that will not affect the enforceability of the other provisions of this Website/App  disclaimer. 

Changes

The information given in this document is as of the date and time and there can be no assurance  that future results or events will be consistent with this information. Please note that this policy  may change over time. LXME will update its privacy policies on the website to inform users  about collected information, usage, and disclosure circumstances. Changes are effective upon  posting. you are advised to please visit our website for updates. You shall be deemed to have  accepted our changed, revised or modified Privacy Policy if you continue to use our  Website/App or avail our services post changes, revision or modification in this policy and the  last changed, revised or modified Privacy Policy shall be applicable to you. 

Grievance Redressal: 

In accordance with the Digital Personal Data Protection Act 2023, Information Technology Act,  2000 and its rules, we have designated a grievance officer (“Grievance Officer”) whose name  and contact details are provided herein below: – 

Name: Munmun Deora 

Designation: Senior Manager 

Email: munmundeora@lxme.in 

For any issues, communications, complaints, queries, comments or feedback as provided by you  in relation to the collection, use or storage of information, you may reach out to the Grievance  Officer. 

The Grievance Officer shall endeavour to redress your grievances expeditiously and  acknowledge your complaints within forty eight (48) hours of the receipt of such complaint and  shall seek to address and/or resolve the same within a period of one month of the receipt of such  complaint. You further understand and agree that the decision of the Grievance Redressal  Officer shall be final and binding in this regard. 

Jurisdiction

Your use of this Platform for the services and any dispute arising out of such use of the Platform  is subject to the laws of India. You hereby consent to the exclusive jurisdiction of courts in  Mumbai, Maharashtra, India in all disputes arising out of or relating to the use of this  Website/App. Use of this Platform is unauthorized in any jurisdiction that does not give effect to  all provisions of these terms and conditions, including, without limitation, this paragraph.

This notice/policy is not intended to and does not create any contractual or other legal rights in  favour of any user or viewer of the Website/App or on behalf of any other party. However, users  and viewers are informed that by using the Website/App, they are deemed to have consented to  the collection and use of information by us as stated above. 

By visiting our Website/App, you consent to our Terms of Use and Privacy Policy. You agree to  share your personal information, which may include your name, address, telephone number,  photograph, and supporting KYC (Know Your Customer) documents, as well as your bank  account details, financial statements, and other relevant personal information with us, credit  bureaus, and our lending partners (including NBFCs and banks) and their outsourced agencies  for the purpose of obtaining financial assistance. 

Your personal information may be stored by us in accordance with applicable laws and our  Privacy Policy, which you can read at https://lxme.in/privacy-policy/. You also consent to  provide one-time access to the camera, microphone, location services, and other features on  your mobile phone for onboarding and KYC requirements. 

Your personal information may be shared with statutory or regulatory bodies established under  any applicable statute, act, or regulation currently in force, or as directed by any court, tribunal,  or judicial authority. 

If you wish to give or deny consent for the use of specific data, restrict disclosure to third parties,  request data retention, or revoke consent already granted, please contact us at contact@lxme.in.  You may also request the deletion or forgetting of your data from our mobile application. 

If you do not agree to any of the terms mentioned in this Policy document, you should exit the  Website/App.