33-year-old Shilpa Bakshi is an expert in Hindi translations. She caters to businesses in Baroda, but the homepreneur complains that prospective clients often haggle with her to bring down the rates she quotes. New mother and wife, Shilpa does this work to support the family income with dignity. But like several one-person entrepreneurs, she ends up under-charging for her expertise. Whatever kind of prefix-preneur you are, at the end of the day, you must put your foot down gracefully without compromising on compensation.


If you have the requisite virtues that small businesses seek from small entrepreneurs, then you are entitled to charging a premium to cater to client requirements. What are these virtues, you ask?

• You are qualified
• You update actively
• You are experienced
• You have a highly sought-after skill-set
• You have a successful track record


Have you ever walked into a clothing store with a big 70% OFF sign in the window and ended up with a cart full of non-discounted fresh pieces? If you consider yourself one of those pieces, then stop short-selling yourself. If friends and family lynch into your services or products on account of relationships, stay away or decline politely.


No one knows the closing balance of your bank account better than you. Consider daily costs of electricity, internet, phone, food, rent, charges on payment platforms, and other general operations when drawing up your quotation or proposal.


Clients are entitled to demand the moon; your first responsibility is to just assure them of genuine moon-dust! Doing this will not only raise your worth in the eyes of your client, but also help you deliver within deadlines without compromising quality. Clients are also likelier to adhere to annual fee hikes if they see maximum bang for their buck.


If you are a big fish in a small lake, it’s time to move to the sea. Perhaps it may not be possible for you to physically move locations, but with internet at your feet, nothing can stop you from expanding your horizons. Like Shilpa, if local clients can’t afford your services, find customers in other cities or markets through social media or digital marketplaces.


While you quote and ensure you are paid a fair price for your skills, as a solopreneur, it is vital that you also invest in yourself constantly. Refreshing your mind is key to bringing fresh perspective to any work you may take on. Add a skill to your repertoire or read up on your industry about the latest trends. This will help you take on new work with renewed vigour.

Plenty of people, and women especially discount their hard work and dedication towards their work and resort to under-charging for their efforts. Equip yourself with confidence and the ability to communicate to market your product and explore entrepreneurship more holistically, without inhibition.

FAQs Around Underselling Yourself

1. What does it mean to undersell yourself?

Definition: Underselling yourself refers to downplaying your skills, achievements, or worth, often resulting in missed opportunities.
Impact: It can hinder professional growth, limit earning potential, and undermine confidence.
Advice: Recognize your value, highlight achievements, and showcase skills confidently to unlock your true potential.
For a detailed exploration, check out our blog on LXME: Stop Underselling Yourself.

2. What is the meaning of under sale?

Definition: Undersale is the act of selling a product or service at a price lower than its perceived value.
Consequences: While it may attract initial customers, underselling can lead to long-term challenges, including profit erosion.
Strategy: Focus on value proposition, not just price, to build sustainable business relationships and profitability.
Learn more about effective sales strategies on LXME: Mastering the Art of Sales.

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