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Tanya Saksena

Tanya Saksena

Senior Copywriter, Lxme

Investing in Diamonds

Discover the timeless allure and financial brilliance of Investing in Diamonds.In this diamond investment  guide, we delve into the unique world of diamond investments, where every facet represents not just aesthetic beauty but also a robust store of value. Join us on this glittering journey as we explore why diamonds are more than just a girl’s best friend—diamonds for investments are an intriguing option for astute investors seeking lasting wealth.

Men grow cold as girls grow old And we all lose our charms in the end But square cut or pear shape these rocks don’t lose their shape..

Diamonds are a girl’s best friend

~ Gentlemen Prefer Blondes (1953), Marilyn Monroe

Diamonds Are a Girl’s Best Friend –

A song that extols the virtue of the sparkly stone as a timeless, beautiful symbol of love. Also wealth, because diamonds are rare and precious. Or as the popular slogan of modern advertising claims, “A Diamond is Forever.”

It’s the stuff that the best capitalist exploitation stories are made of. If you sincerely believe that it would be romantic if, on a date, your man asks you to marry him, with a (big) diamond ring on offer, then congratulations, you’re formulaic.

It’s also the biggest eyewash ever pulled, especially upon those in love.

DIAMONDS ARE DEAD. LONG LIVE DIAMONDS.

While differing from popular opinion about the solitaire might almost seem like sacrilege, ask even a jeweller and he will tell you investing in diamonds is a dead end for your wealth. A car or a house has resale value. Gold does too. But investing in diamonds studded in the yellow metal?

Investing in diamonds is not advisable as they are not liquid, even in monetary terms. 

Try selling one back and the jeweller will offer anywhere between 50% to 80% of the purchase price – and that too only if it is verifiable. Your diamond investment literally stands to get back only a fraction of the value you paid for it.

Allow us to jolt you some more out of your diamonds for investment stupor – unlike what Bollywood films would have you believe, most jewellers will not buy it unless you bought it with them and have documentation to prove it. The age-old faith of our mothers and grannies in gold and silver isn’t quite misplaced. These precious metals can now be purchased even on financial markets. Their value appreciates and also holds in times of inflation. The market for gold is liquid and fungible – you can trade one large piece of gold for ten small ones. You can’t do that with a diamond!

RARITY IS ENGINEERED

When they were first discovered nearly 2,500 years ago, diamonds were indeed rare and accessible only to royalty. Before the early 18th century India and Borneo were the only places where diamonds were found, but then they were discovered in Brazil and the supply increased. Then in the late 19th century, diamonds were uncovered in Africa too, and they came out of African mines by the tonnes. This surge in supply threatened the price of diamonds to fall. To prevent that, in 1888 a cartel, involving the movers and shakers of the diamond mining world, was formed under the name De Beers. This cartel controlled virtually all of the diamond trade in the world!

CLICHÉ LEVEL: A (SOLITAIRE IS ALL AIR)

To boost diamond sales, advertising agency N. W. Ayer & Son in the U.S.A. was hired by diamond producers to impact “social attitudes of the public at large”. This is where the motto “Diamonds are Forever” was born. With a sophisticated advertising and PR campaign, the cartel turned diamonds into symbols of undying love. The tagline also suggests that every woman is as unique as the diamond she owns and symbolises her unique love. The price has been kept high because we’ve been told that it’s precious to hold on to a diamond.

The diamond industry has brainwashed a generation of people across the globe into believing that love is only expressed through diamonds, a material possession. You might want to listen to Madonna’s Material Girl about that, by the way.

FAQs – Investing In Diamonds

Is Diamond a Good Investment?

Durable Value: Discover the enduring allure of diamonds as an investment beyond sentimentality. Lxme’s expert insights unveil the potential for long-term and durable value in investing in diamonds.

Market Dynamics: Understand the market dynamics, factors influencing diamond prices, and the role of diamonds in a diversified investment portfolio through Lxme’s comprehensive diamond investment guide.

How Do I Start Investing in Diamonds?

Lxme’s Guide: Kickstart your diamond investing journey with Lxme’s step-by-step guide, providing valuable tips on where to start, what to consider, and how to navigate the diamond investment landscape.

Choosing Wisely: Lxme’s expertise assists you in making informed decisions when investing in diamonds of specific type. Learn about the key considerations that contribute to a successful diamond investment strategy.

Embrace the sparkle of investing in diamonds with confidence, empowered by Lxme’s expert diamond investment guide and a thorough understanding of the investment landscape.

Are diamonds for investment better than gold?

Usually gold or gold jewellery go up in market value which is not the same when it comes to investing in diamonds or diamond jewellery. This is due to market demand and presence of intermediaries in the diamond industry. 

Do diamonds go up in value?

Investing in diamonds can be risky as most don’t increase in value. However, if you are looking at diamond investing for the long term, you can kickstart your diamond investing journey with Lxme’s step-by-step diamond investment guide.

Who should be investing in diamonds?

While there is considerable debate about whether diamonds are a good investment option or a bad investment, you can consider diamond investing if you are looking for wealth diversification, estate legacy building, or both. Lxme’s expert insights will help you make intelligent investment decisions.

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